What @ urban outfitters contest?

Awhile back Urban Outfitters ran a contest, the premises was simple-design a text tee. Contestants were instructed to text a phrase to a number, winner would get their shirt printed and a 500 dollar gift card to UO. The contest ran for about a month with over 2000 entries, after weeks of deliberation this one came out victorious?

....


"My other shirts busy updating its music blog" WTF? I guess I understand what the shirt means(after reading it 5 times) but is it that great of an idea? You can scan through all the entries, take a look for yourself, there are better ones out there. I personally submitted two ideas, first "don't look @ my shirt cause it doesn't say anything cool" haha I thought that was pretty good and the other one was, "like the front, you should see my backside". Come on, those are good ideas, real eye catchers. I remember one I really liked, it said, "drunken minds speak sober hearts" that's a good one. There were a bunch-I'm not saying I should have one I'm just saying there were better choices available(I could have used that gift card though)!

Anyways, official goodnight,

popGURU